Every Internet marketer knows the value of building landing pages for their products. You can get by without ever using a landing page, it just depends on what you are trying to accomplish in your business. Landing pages are typically used to gather contact information or to get people to opt in to a list. Even if you are doing site flipping it is important for you to build a good email list. In fact you can make a lot of money by website flipping if you build a big enough mailing list. You can look at the ETycoon Course where Ryan Moran explains about website flipping secrets. If your landing page lacks a good conversion rate, then you need to know the following helpful strategies.
One of the most critical elements of being successful with boosting your landing page conversions is testing. If you want prospects to convert into customers you must complete some rigorous testing first. Written copy, background colors, and overall design of your sight are among the many things you can test on your landing page. You will see the benefits of this testing over time as your conversions rates climb as a result of your efforts to optimize your landing page.
As you complete the necessary optimizations your will relish in the fact that you can sit back and relax when the conversions are at a rate you are happy with. Even just a simple headline tweak can provide astronomical results in conversions. Such simple tweaks are also explained in ETycoon by Ryan Moran. You do not know how your landing page will perform conversions until you make it live and see what it does. This is why you should keep the whole process as simple as possible. If you want a name and email address, then there is no need to make it read like a manual. When it comes to your subscribe box, then keep the layout simple and uncomplicated. Remember to keep it very simple, and only ask for the email address and maybe the name if you want to. A good technique is to offer some bonus to the visitor so that he subscribes to it. For example if you are selling a product like ETycoon, then you can have a ETycoon Bonus to buy it from you. In the same way you can offer a small free bonus to the visitor to subscribe to your website or blog.
Don’t be afraid to tell your customers exactly what time frame they are looking at for delivery of the products they are ordering. Is it going to shipped and reach them in a week? Or will they be able to download it right away? The more concisely you communicate to your prospects the better it will be for you to convert them. Of course we all want our products yesterday even though this is not a logical attitude so show them just how fast you can get it to them.
In summary, anybody can create landing page for their product/service, but what makes it successful is how you optimize it. The only way to increase your conversions is to test and test and then make changes. But to really understand, you’ll have to test and experiment with your page. Mistakes are actually a good thing in IM because you really learn how things work from that. There is no ideal time to do anything, so just get started with your Internet Marketing Blog and test your landing pages as soon as you can.
Walking in the presence of giants here. Cool thinking all aornud!
Good points. Using videos will also increase your conversions. People prefer to watch a video to reading sales copy anyway because it is more engaging.
Give away freebies to also increase conversions. People enjoy getting something of value for free and they feel in control of the sales process. This puts them in more of a buying mood for our upsale pages!